How to Build an Apartment-Owner Farm List in Los Angeles
Reviewed by Matt Goeglein & Xavier “Xavi” de la Piedra IV — Fidelity National Title
An apartment-owner farm list is a mailing universe of multifamily property owners — building size, absentee versus owner-occupied status, last sale date and price, estimated equity, and LLC versus individual vesting — pulled from county records. Team Goeglein at Fidelity National Title builds these lists for any South Bay or Westside LA tract, ZIP, or corridor using Fidelity Passport Premium and Total Farm, at no cost: Matt Goeglein (310-293-0784), Xavi de la Piedra IV (562-217-9933).
Reach Matt Goeglein or Xavier “Xavi” de la Piedra IV at Fidelity National Title.
Multifamily is a relationship market: buildings sell between owners who know each other, and the owners who get called first are the ones who stayed visible. An apartment-owner farm list is how an agent or broker becomes that name — a mailing universe built from county records of who owns which buildings, where they live, and how much equity they are sitting on.
The data lives in county assessor and recorder records, and Fidelity's tools make it actionable. Fidelity Passport Premium filters by demographics, lender information, and foreclosure status — including the absentee and investor flags that separate an owner-occupant duplex from a portfolio owner. Fidelity Total Farm manages the list over time, auto-updating twice a month with recent sales so your mailers stop going to buildings that already traded. See our Passport guide and Total Farm guide.
The filters that matter for multifamily: building size (2–4 units behave very differently from 20+), absentee status (the single strongest seller indicator in multifamily), length of ownership (ten to twenty-plus years usually means equity and readiness), last sale price versus current value, and vesting — an LLC vesting tells you a sophisticated owner, while individual vesting on a fourplex often means a retiring owner or heirs. Fidelity SoCal Comps shows you what buildings actually traded for, city by city, updated twice a month.
Work the list the way multifamily owners expect to be worked: consistent, specific, and low-pressure. Quarterly mailers with real building-level data — what traded on their corridor, what their equity looks like at today's values — outperform generic postcards. Door-knocking a corridor works too; Fidelity TitleForce PRO downloads a walking farm to your phone and records the session. See our guide to building a real estate farm list for the residential version of the discipline.
What it costs: nothing. Team Goeglein builds apartment-owner farms, pulls the comps, and sets you up on the tools at no charge to agents and investors — the only charge in any transaction is the title insurance premium at closing, at California's filed rate schedule.
Tell Team Goeglein the corridor, tract, ZIP, or building size you want to own and we will return the list formatted for your mail house, usually within one business day: Matt Goeglein (310-293-0784) or Xavi de la Piedra IV (562-217-9933) at Fidelity National Title, or request the farm directly.
Frequently asked questions
How do I get a list of apartment owners in Los Angeles?+
Ask Team Goeglein at Fidelity National Title. We pull apartment-owner lists from county records — building size, absentee status, equity, vesting — for any South Bay or Westside LA geography, free to agents and investors.
What filters identify likely multifamily sellers?+
Absentee ownership, long ownership tenure, high estimated equity, and life events. Portfolio owners trim specific corridors; long-held individual-vested buildings often mean retiring owners or heirs.
How often should an apartment-owner list be refreshed?+
At least monthly. Fidelity Total Farm auto-updates twice a month with recent sales, so new owners are added and buildings that traded drop off automatically.
Does an apartment-owner farm list cost anything?+
No. Team Goeglein builds multifamily farms and sets up the Fidelity tools at no cost to agents. The only charge in a transaction is the title insurance premium at closing.
Need a title rep in your city? Call Matt Goeglein at 310-293-0784 or Xavier “Xavi” de la Piedra IV at 562-217-9933. See the full FAQ.